Learn about advertising from some of the best in the business: the tobacco companies, beer manufacturers etc. Study what they do


Advertising on smoking doesn't have to be preachy.

Advertising in brief

To produce an effective advertising campaign
* Decide your overall aims, i.e. what health improvement do you want?
* Research your audience so you know what affects their health behaviour and what will change it (Look out for useful
links with popular culture)
* Ensure you know how to
   - Attract their attention (popular culture may help here)

- Keep them interested
   - Arouse a desire for change
   - Help them to act on this
* Also how to
   - Plan your evaluation
   - Pre-test the advert with your audience and make any necessary changes
   -Advertise (and back this up with any practical support the target group will need
    e.g. extra condom clinics)
   - Evaluate

(For references click here and links click here.)

To download my whole 180 page report on using popular culture to tackle health  inequalities click here

To read a six page general explanation on how to advertise effectively click here

To see how the food, drink and betting industries use football to promote their products click here

To download an example of a future viral email advertising campaign around music click here

To download the PDF software to be able to download this file click here